Essay: FUNCTIONS OF THE MASS MEDIA

Content vs Medium Functions of the Mass Media
The media acts as both of these, based on specific content.
What is the “Content Function” of the mass media and give an example.
The Content Function is the mass media’s function to provide information to people. (Newspapers perform a content function when providing information about voting)
What is the “Medium Function” of the mass media and give an example.
The Medium Function is the mass media’s function to bring people together. (A film, watching family TV at the end of the day).
Manifest vs Latent Functions of the Mass Media
There are both obvious and unintended functions of a media piece.
What is the “Manifest Function” and give an example.
The Manifest function of the media is obvious, intended function. (Married couple listens to car radio in the morning to get information about the world)
What is the “Latent Function” and give an example.
The Latent function is hidden, deeper, and even subconscious function of the media. (Married couple listens to car radio in the morning to avoid speaking to each other)
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What are the “6 Effects of Mass Media on Society”? Society Normally Narcotizes Some Political Economy
Status Conferral, Norms Values Traditions (NVT), Narcotizing, Social Cohesion, Services Political System, Services Economy
What is the societal function of “Status Conferral”?
The mass media legitimizes the importance of various issues in the world, such as the Ebola or Watergate scandal.
What is the societal function of ” Norms Values Traditions”?
Passing on and reaffirming these norms, values, and traditions, the media has an “Homogenizing” affect on a society, “upholding the status quo”. Such as the television show Cops, or Modern family.
How does the media “Homogenize”?
The media gives same norms and values to everyone in that society.
What is the societal function of “Narcotizing”?
A dysfunction that the media has, negatively influences our thought process, leaving us feeling apathetic, overloaded with info that doesn’t support critical thinking. Rots our brain per say.
What is the societal function of “Social Cohesion”?
The media brings us together, unites people on common base of knowledge, interests, and concerns.
What is the societal function of “Services the Political System”?
Informs people about the government through the media news, and leaders send and receive political messages through media.
What is the societal function of “Services the Economy”?
Media is filled with advertising, helps a capitalist economy to thrive.
What are the “8 Effects of the Mass Media on an Individual”? BUD Professionally Facilitated Some Erroneous Reports
Guides Behavior, Guides Understandings, Develop Self Control, Professional Tool, Facilitates Social Interaction, Substitute for Social Interaction, Emotional Release, Ritualize our Lives.
How does the mass media affect an individual by “Guides Behavior”?
Occurs both subconsciously and consciously, the media influences how one acts in daily life. (Taking an umbrella when the weatherman tells you it’ll rain, how to act on a date)
How does the mass media affect an individual by “Guides Understandings”?
The media influences what one thoughts/beliefs about our world. The mass media is a Social Construction of Reality.
What is “Mean World Syndrome”?
TV is filled with violence, the more TV people watched, the more they were under the impression that the world was filled with violence.
How does the mass media affect an individual by “Develop Self Concept”?
People identify with certain characters, who act as “Role Models.” People see who they want to be, as well as see who they don’t want to be.
How does the mass media affect an individual by “Professional Tool”?
The media keeps one updated in his/her professional field, by reading journals, Linked In, etc.
How does the mass media affect an individual by “Facilitates Social Interaction”?
The media gives people things to talk about, such as conversational topics for use in small talk situations.
How does the mass media affect an individual by “Substitute for Social Interaction”?
An individual can vicariously connect with others through the media, such as feeling connection to Jimmy Fallon from his talk show.
How does the mass media affect an individual by “Emotional Release”?
Media helps people to move from one powerful emotional state to another, especially the case with music and it’s power to influence emotion.
How does the mass media affect an individual by “Ritualize Our Lives”?
People matched their schedule with that of the media-evening news, gives people a sense of order, but is less apparent now due to the Internet.
SNNSPE (Societal Affects of Mass Media)
Society Normally Narcotizes Some Political Economics
BUDPFSER (Affects of Mass Media on Individual)
BUD Professionally Facilitated Some Erroneous Reports

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