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As it was mentioned that Mossier will use half of the proceeds from the sale to start a new fund to support socially minded entrepreneurship, and Bin will match his investment and continue the company’s one-for-one shoe give away policy.The business has recently expanded beyond producing shoes, aware and coffee in Toms product lines- all with the same one for one theme.For every pair of eyeglasses purchased, Toms will help give sight to a person in need.

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For each bag of coffee beans sold a person will get clean water for a week.

Tom’s model is perfectly crafted for millennial consumers who wants to feel good about their purchases but needs a clear, simple and tangible means Of understanding the social purpose of the company through point-of-purchase marketing. Hence, it is evident that millennial are Toms’ target demographic that are becoming social entrepreneurs in a big way too to make their own impact and for those who are with social missions, this development is a good step forward to show that social entrepreneurship can do good and do well simultaneously.

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