Competitor Analysis Know Your Options: TripAdvisor TripAdvisor is one of the largest travel sites with more than 40 million travelers reading and writing reviews each month. If you own or manage a hotel/accommodation, vacation rental, restaurant or attraction, you should claim or create a listing on TripAdvisor. Creating your business account will enable you to update your business details, showcase photos, promote specials and respond to guest reviews.
TripAdvisor also offers a wide range of marketing opportunities and content solutions you may want to explore. Competitor analysis and identification: 1. Who is our competition? Home Away inc,- founded in February 2005 Over the years, HomeAway CEO Brian Sharples and his family rented a variety of ski and beach homes, enjoying the space, availability of a kitchen and flexibility to invite others on vacation. However, he found that finding and booking a property online in the highly-fragmented vacation rental industry was not as easy as reserving a hotel.
It was out of this frustration, that he realized the opportunity to transform the vacation rental industry and build the world's leading marketplace for online vacation rentals. HomeAway, Inc. was founded by Sharples and Carl Shepherd in February 2005. Orbitz Worldwide Inc,-Founded in 2001 Orbitz Worldwide enables travelers to research, plan and book a broad range of travel products, facilitating 1. 5 million flight searches and one million hotel searches every day. 4] Orbitz Worldwide is a publicly traded company listed on the New York Stock Exchange following its initial public offering (IPO) in July 2007. Orbitz Worldwide’s largest investor is Travelport, one of the world’s largest networks of travel brands, content and service offerings. Priceline. com Inc- Founded in 1997 Priceline. com is an Internet-based transactional service that offers products in two categories: a travel service that offers leisure airline tickets, hotel rooms, rental cars, packaged vacations and cruises; and a personal finance service that markets home mortgages, refinancing and home quity loans through an independent licensee. 2. What is the profile of our competitors? Orbitz Worldwide, Inc. operates as an online travel company that enables leisure and business travelers to research, plan, and book a range of travel products. It provides a set of travel products, including air, hotels, vacation packages, car rentals, cruises, travel insurance, and destination services, such as ground transportation, event tickets, and tours worldwide.
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The company owns and operates a portfolio of consumer brands, including Orbitz, CheapTickets, ebookers, HotelClub, RatesToGo, and the Away Network, as well as corporate travel brands, such as Orbitz for Business and Travelport for Business. HomeAway, Inc. operates as an online marketplace for the vacation rental industry. It offers an extensive selection of vacation homes, privately owned residential properties, including homes, condominiums, villas and cabins, which can be rented on a nightly, weekly or monthly basis.
Priceline. com Incorporated has pioneered a unique e-commerce pricing system known as a `demand collection system` that enables consumers to use the Internet to save money on a wide range of products and services while enabling sellers to generate incremental revenue. Using a simple and compelling consumer proposition - Name Your Own Price - priceline. com collects consumer demand, in the form of individual customer offers guaranteed by a credit card, for a particular product or service at a price set by the customer. . What are the business goals of our competitors? -Orbits goal is to transform the way the world looks at travel -Home Away plans to be part of a coalition being formed with a goal of standardizing rules governing the vacation rental market -Priceline’s goal is to lead the industry as a world-class customer-centric company, with an infrastructure that delivers the best, personalized customer service experience is absolutely fundamental to our company's long-term success on the Internet. 4. What market strategies are being followed by the competition and what is the success rate? Marketing strategy for Price line is Introduction which is the one place where you can satisfy your every need (almost every need) at your price? Be it airline tickets, hotel rooms, rental cars, mortgages, new automobiles, or even long distance calling time. 5. What are the strengths and weaknesses of our competitors? Presented in SWOT Analysis) 6. What threats / opportunities do they pose? (Presented in SWOT Analysis) References: http://finance. yahoo. com/q/co? s=TRIP+Competitors http://www. bizjournals. com/austin/news/2013/02/25/homeaway-part-of-national-coalition. html http://essaymania. com/14492/marketing-strategy-for-priceline-com http://www. homeaway. com/info/about-us/company-info/corporate-faqs/why-founded
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