Chapter 8L Web 2.0, Social Media and Online Trends

1) Moving from a passive site that basically displays information to a site that permits interaction with visitors or users is commonly referred to as _____ web:

a) Interactive
b) Dynamic
c) Static
d) Generated
e) Automatic

A
2) Blogs and conversation threads are commonly referred to as:

a) User-generated content (UGC)
b) Semantic Web
c) Social Utility
d) Invitational Design

A
3) The _____ is a next-generation—but not separate—web that makes information sharing and exchange easier by focusing on content, searchability, and interpretability at a technical level.

a) User-generated content (UGC)
b) Semantic Web
c) Social Utility
d) Invitational Design

B
4) This term suggests that you only spend time on sites that are useful to you, and that the time invested on the site somehow contributes to your happiness or social satisfaction, or creates social opportunities for you. What is it?

a) User-generated content (UGC)
b) Semantic Web
c) Social Utility
d) Invitational Design

C
5) Which of the following is not one of the Three Pillars of Sociability?

a) Validate
b) Regulate
c) Participate
d) Affiliate
e) c or d

B
6) What is the name of the legal instrument that Canada uses to protect privacy?

a) Sarbanes-Oxley
b) FIPPA
c) PIPEDA
d) All of the above
e) None of the above

C
7) What type of Internet technology sends information to you without you requesting that information?

a) F2b2C
b) B2B
c) Push
d) Wiki
e) Pull

C
8) Facebook or MySpace is a part of:

a) Wiki
b) Blog
c) Social networking
d) VoIP
e) Planet

C
9) Technology that allows you to verbally speak with someone over the Internet is called:

a) Wiki
b) Social network
c) Ephone
d) VoIP
e) Smartphone

D
10) Type of web technology that creates an online community where people can make statements and others can read and respond to those statements is called:

a) I-Journal
b) Podcast
c) ASP
d) Blog
e) PHP

D
11) Type of web technology that allows its community members to continuously change the contents on a web site is called:

a) Intelligent bots
b) Social networks
c) Wiki
d) Blog
e) Change Over

C
12) The second generation of the Web is called:

a) New web
b) Emerging space
c) My life
d) Web 2.0
e) WWWW

D
13) Which of the following statements about wikis is not true?

a) Companies use wikis to update content.
b) Wikis lack a central editor.
c) Wikis are only useful for external audiences.
d) Wikis keep track of the date of entries and revisions.
e) Wikis allow people to locate specific content.

A
14) Ethical and legal considerations for blogs, wikis, and social networks include:

a) stealth marketing
b) defamatory comments
c) inaccurate claims
d) violations of copyright
e) all of the above

E
15) How have blogs, wikis, and social networks such as Facebook changed how we work and learn?

a) They have improved access to medical research.
b) More students are enrolled in online courses.
c) More workers commute to the office.
d) A and B
e) B and C

D
16) What type of web technology provides news that can automatically download right to your desktop?

a) Social network
b) RSS feed
c) Podcast
d) Wiki
e) YouTube

B
17) To ban or not to ban social networks in the workplace is a serious issue. It is being discussed at management and HR meetings often. Some of the reasons given by employers for wanting to ban social networks at the workplace are:

a) exposure of company’s computers and networks to virus and spyware
b) loss in productivity affecting the bottom line
c) legal liability and leaking of corporate information
d) effect on available bandwidth to the business
e) all of the above

E
18) The use of social networks is important to employees and plays a crucial role in their lives, and perhaps should not be banned completely in the workplace. Some of the issues needing clarification in employee-employer communications are:

a) how much time may be spent online
b) how much company information may be revealed knowingly or unknowingly
c) internal structure of the team building at the workplace through social network platforms
d) all of the above
e) none of the above

D
19) Collaboration and user-generated content are often highlighted as major potentials of Web2.0 technologies. However, the transparency may turn out to be its dominating feature. When participating on social networks, some of the implications for you or your businesses are:

a) your authenticity will translate as both honesty and integrity to the customer
b) it will help build trust
c) it will help engage in online conversations with customers
d) all of the above
e) only a and b

D
20) Typical examples of types of social media are:

a) Blogs, wikis, and media sharing sites
b) Blogs, social bookmarking, and forums
c) Virtual worlds, social networking, and wikis
d) a and b
e) all of the above

E
21) Some of the reasons companies choose to advertise on social media sites are:

a) large and growing number of users
b) creates brand loyalty
c) users spend a large portion of time online
d) rich data sets allow for more precise targeting of consumers
e) all of the above

E
22) In most jurisdictions, unique laws and regulations apply when your social media involves children. In Canada, the protection is specified in:

a) COPPA
b) PIPEDA
c) OPC
d) Anti-Spam
e) No such protection in Canada

B
23) Whenever the words “electronic address” are used in the context of social media messages, it includes:

a) an electronic mail address
b) an instant messaging account
c) home address on a letterhead
d) a and b
e) none of the above

D
24) All of the following statements concerning privacy should be exercised by users of social media EXCEPT:

a) do not leave it to social network operators
b) assume the worst – test and test again
c) keep records
d) trust everyone
e) use disclosure practices

D
25) _____ involves associating keywords with your content to make it searchable so that other users can locate it and interact with it.

a) Relating
b) Imaging
c) Tagging
d) Collecting
e) None of the above

C