Chapter 13 Terms

mass media
electronic or mechanical channels of delivering one to many communications.
social media
means of connecting or interacting actively. “technology produces social space”
uses and gratification theory
we choose to attempt to mass communication to gratify ourselves (if you are bored and want excitement you might watch an action film)
agenda setting
selecting and calling to the public’s attention ideas, events, and people
gatekeeper
a person or group who decides which message pass through the gates of media to reach consumers. internet has no gate keeper
cultivation theory
claims that television promotes an inaccurate worldview, but that viewers nonetheless, assume reflects real life
cultivation
cumulative process by which television shapes beliefs about social reality
mainstreaming
process by which mass communication stabilizes and homogenizes social perspectives
two means by which cultivation occurs according to cultivation theorists
mainstreaming and resonance
resonance
the extent to which media representations are congruent with personal experiences
mean world syndrome
belief that the world is a dangerous place full of mean people who cannot be trusted
perpetual linkage
refers to the state of continuous connection to others
media literacy
the ability to understand the influence of mass media and to access, analyze, evaluate and respond actively to mass media and informed, critical ways
digital divide
refers to the gap between people and communities with access to media, especially social media
convergence
the integration of mass media, computers, and telecommunications. will increase the divide between haves and have nots
puffery
superlative claims that seem factual that are actually meaningless