Retail e-commerce is expected to continue growing at double-digit growth rates is 2013-2014.
Over 50% of the world’s population is now online
E-business involves commercial transactions involving an exchange of value organizational boundaries.
Ubiquity decreases cognitive energy outlays
The fact that e-commerce is conducted on the basis of universal standards decreases market entry costs for merchants
Price transparency refers to the ability of merchants to segment the market into groups willing to pay different prices
Cost transparency refers to the ability of consumers to discover the actual costs merchants pay for products
Customization involves changing a delivered product or service based upon a consumer’s preferences or past purchasing behavior
Web 2.0 describes a set of applications and technologies that encourage and rely on user- and consumer-generated interactivity and content
Social e-commerce is the largest type of e-commerce
E-commerce as we know it today would not exist without the Internet
The emergence of entrepreneurial social and local firms is one of the hallmarks of the Consolidation period of e-commerce
The Reinvention period of e-commerce is as much a sociological phenomenon as it is a technological or business phenomenon
As economists had envisioned, prices of products sold on the Web are consistently lower than elsewhere, and the online marketplace is characterized by decreasing price dispersion
The future of e-commerce will include an increase in regulatory activity both in the US and worldwide
In 2013, roughly 123 million people in the US access the Internet via
Major business trends in e-commerce in 2013-2014
social e-commerce continues to grow, Facebook grwos to more than 1.1 billion users, social and mobile advertising begins to challenge search engine marketing, apps create a new platform for online marketing and commerce, the mobile computing platform begins to rival the PC platform, real-time advertising becomes a reality with gains in computing power and speeds.
Which is NOT a major trend in 2013-2014?
Small business and entreprenuers are hampered by the rising cost of market entry increased presence of industry giants, cloud computing enables the creation of “big data”, the eclipse of search engine marketing by the mobile advertising platform.
E-commerce can be defined as:
The use of the Internet, the Web, and mobile apps to transact business.
What are unique features of e-commerce technology?
Interactivity, social technology, richness, and more
The integration of video, audio, and text marketing messages into a single marketing message and consuming experience is:
Which is least likely to decrease a consumer’s search costs?
Definition of transaction cost:
cost of participating in a market
In 2013, the world’s online population was
Network externalities are related to which of the features of e-commerce technology?
E-commerce technologies have changed the traditional tradeoff between the richness and reach of a marketing message. Prior to the development of the Web:
the larger the audience reached, the less rich the message.
Which type of e-commerce is distinguished by the type of technology used in the transaction rather than by the nature of the market relationship?
Which of the following is a mobile photo-sharing application?
Which of the following describes the basic Web policy of large firms during the Invention period?
Maintain a basic, static Website.
The size of the B2B market in 2013 is estimated to be around:
Interactivity in the context of e-commerce can be described as the
enabling of two-way communication between consumer and merchant.
In 2013 there were an estimated
1 billion Internet hosts
All of the following can be considered a precursor to e-commerce
Baxter Healthcare’s remote order entry system, the French Minitel, Electronic Data Interchange. DNS IS NOT
In the B2C arena, the French Minitel was the first truly
large-scale digitally enabled transaction system
E-commerce can be said to have begun in
Business to consumer (B2C) e-commerce in the US
has grown at double-digit rates between 2010 and 2013
Unfair competitive advantages occur when:
one competitor has an advantage others cannot purchase
The early years of e-commerce are considered:
A stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year.
Which of the following best describes the early years of e-commerce?
They were a technological success but a mixed business success
The early years of e-commerce were driven by all of the following factors:
a huge infusion of venture capital funds, an emphasis on quickly achieving a very high market visibility, visions of profiting from new technology. NOT DRIVEN BY AN EMPHASIS ON EXPLOITING TRADITIONAL DISTRIBUTION CHANNELS.
Which is a characteristic of the Reinvention phase of e-commerce?
widespread adoption of consumer mobile devices
Which is a characteristic of the Consolidation phase of e-commerce?
shift to a business-driven approach
Which type of merchant has the highest share of retail online sales?
virtual (web only)
Retail chains account for around
35% of online retail firm revenues
One of the predictions for the future of e-commerce is that
overall revenues from e-commerce will grow at an annualized rate of about 14% a year through 2017.
Which is the top-selling online retail category?
Which is the top online retailer ranked by online sales?
Above all, e-commerce is a
Which business application is associated with the technological development of local area networks and client/server computing?
workgroup automation (document sharing)
Which if one of the three primary societal issues related to e-commerce?