Last Updated 06 Jul 2020

Business Research Terms and Concepts

Category business
Essay type Research
Words 362 (1 page)
Views 181

Kenneth Miller Which type of research design? exploratory, descriptive, or causal?is appropriate for the following examples? Explain why. A manufacturer investigates whether consumers will buy a new pill the * The goal of this research Is to discover the real nature of the problem and to suggest new possible solutions or new ideas. A.

Exploratory- it eliminates what doesn't work, but creates questions about possible solutions * A food manufacturer wants to know the demographics of people who purchase organic foods. B. Descriptive- Illustrates users of a specific product * A firm Is considering hilling American celebrity Paris Hilton to endorse Its products. C. Casual- using celebrity as a effect of that person using their product. * British Airways would like to test in-flight Internet services on one of its regular flights from New York to Tokyo.

The company charges $30 one week and $1 5 the next week. D. Casual- looking for cause and effect association by testing services * This type of study attempts to discover answers to the following questions: who, what. When. Where, or how much. E. Descriptive- It covers all the point of the most basic questions to ask in order to achieve answers to those questions * A manufacturer Investigates whether consumers will buy a new pill that replaces eating a meal. F.

Don't use plagiarized sources. Get Your Custom Essay on

Business Research Terms and Concepts

just from $13,9 / page

get custom paper

Exploratory- collection of information through a study to for a hypothesis * Cosmopolitan magazine sends out a cover in selected markets featuring a female model to half of its readers and a cover with a female and male model to the other g. Casual- illustrates cause and effect relationship by testing differences between two groups. * A hair-care manufacturer interviews wholesalers, retailers, and customers to determine the potential for a new shampoo package. H. Exploratory- not a test but using surveys and interviews to create a hypothesis. This type of research attempts to capture a population's characteristics by making inference from a sample's characteristics and testing hypotheses. I. Descriptive- Not only a hypothesis but testing it concerning a specific population. * On the CBS television show Undercover Boss, top executives disguised as middle level or lower level employees investigate company departments to discover potential issues or problems.

Remember. This is just a sample.
You can get your custom paper from our expert writers

get custom paper

Cite this page

Business Research Terms and Concepts. (2018, Jul 02). Retrieved from

Not Finding What You Need?

Search for essay samples now

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Your Deadline is Too Short?  Let Professional Writer Help You

Get Help From Writers