Every person in this world has some abilities which make him unique and make him distinguishable from everyone else. That’s the main idea behind brand ‘You’. I have some abilities which make me different and add to my value in the market. This feature of distinctiveness is observed by many HRD’s when they induct fresh workforce from the market. There are so many ways to promote oneself and that’s how the demand for brand ‘You’ builds up in the market. In order to promote oneself, first step is to analyze one’s abilities and capabilities.
This can be done by regular sessions of intra-personal communication. A person should know what he is good at and he should list down his unique features and ponder over them once in a while. For example, I have good communication skills, therefore I would capitalize on this particular skill of mine. Similarly if I am good at teaching, I would publicize teaching as my special feature. If I am good at communication skills, I would take part in discussions. If I am good at influencing people around me, I would promote my leadership skills.
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These qualities can be found out by one’s self-feedback and the results obtained from self-feedback should be compared to the actual prospective outcome to keep at a check at reality. “If you don't take control of your brand, you'll be forever stuck with how the world judges you” (Brandy, 2007). Knowing about oneself is the key to success in brand ‘You’. A brand is always unique because of its style, its organizational culture, its adjustment with its environment.
Same applies to brand You, a person should have a unique style of his own, he should have his unique ways of carrying out his work and he should commensurate with the external environment as well. To increase the value of my brand ‘You’, I would analyze my abilities, publicize my unique capabilities and capitalize on it. This is how I will create my own position in the market. References Brandy, D. (2007). Creating Brand You. Bloomberg Businessweek. Retrieved August 22, 2010 from http://www. businessweek. com/magazine/content/07_34/b4047419. htm
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