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BLENZ Coffee case study Essay

BLENZ Company Profile

BLENZ Coffee is a Canadian concatenation of franchise java stores.BLENZ was founded in Vancouver in 1992.and has grown to over 82 franchises in six states.

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Soon the bulk of locations are located in British Columbia. with 35 international shops in the United Arab Emirates. Kuwait. the Philippines. China and Japan. BLENZ is chiefly a java store. but besides serves a assortment of hot and cold drinks. sweets. and assorted nutrient points such as wraps and sandwiches.



Extensive drink bill of fare
Large nutrient and sweet choice compared to competition
Free Internet at 41 java house locations
Talented baristas ( coffee-maker. servers )
Quality java bean and teas
Advanced drink development
Large java houses
Alternate to trade name leader


No clear trade name way
No clear values or mission
Assorted messaging. excessively many claims
Contradictory aspirations
No consistent communicating tone. linguistic communication. mode
No consistent communicating imagination. typography. design
Less consistence across mercantile establishments compared to rivals
Less focused on experience
Unknown company history and background


Showcase largest bill of fare of most java houses
Increase consciousness of frequent advanced drinks
Emphasize talented and award-winning baristas
Canadian owned and operated ( started in Vancouver )
Alternate to planetary java house ironss. something different Consistent experience of a concatenation. with the ambiance of a local coffeehouse A batch of action at java houses


Competition from better-known java houses
Coffee houses with better locations
Competing java houses companies with higher quality merchandises Competing java houses companies with higher sensed quality Competing java house companies with higher sensed position Independent java houses

Chain java houses
Cheap java houses
Instantaneous java or complimentary java at work or concerns Cafes with larger bill of fare choice
Status in in-between land between trade name leader and independent coffeehouse Peoples doing java and drinks at place

There are many grounds for BLENZ Coffee’s success so far ; and this comes from their will to hold convenient locations for the Customer. Furthermore. their merchandises are of the highest quality and their service continues to convey people back.

BLENZ’s History
BLENZ COFFEE opened its first shop in February 1992 on the corner of Robson and Bute Street in Vancouver. British Columbia. The first BLENZ shop was to be a proving land to guarantee that the construct and systems were strong plenty to turn and vie with other international ironss. The laminitiss of BLENZ COFFEE are Brian Noble. Sarah Moen and Geoffrey Hair. each conveying his ain personal strengths and combined conveying a wealth of concern experience to BLENZ COFFEE. The success of BLENZ COFFEE’S foremost shop and the founders’ committedness to instruction and criterions made franchising a natural pick. Today BLENZ now has 61 shops in British Columbia and besides operates internationally in Japan and the Philippines.

BLENZ’s Philosophy
BLENZ COFFEE is a premium retail merchant of handmade javas. whole foliage teas. Belgian hot cocoa and other advanced and delightful forte drinks. From the start. the laminitiss of BLENZ COFFEE have ever had a passion for quality. This passion is reflected in our committedness to utilizing merely reliable. premium ingredients in their drinks. All BLENZ drinks are made in-store from merely the highest quality ingredients available. It is this committedness to functioning quality drinks. prepared with attention and attending by their extremely trained baristas. in a warm and modern-day environment that has fuelled BLENZ COFFEE’S growing from its origin.

BLENZ’s Merchandises
BLENZ COFFEE are retail merchants of high quality whole bean javas. beautiful whole foliage organic teas and premium Belgian cocoa drinks to call but merely a few of their merchandise offerings. They are known as experts at reliable readying methods and handmade drinks. They are non merely purveyors of exciting and advanced drinks ; they besides offer a fabulous choice of adust goods. breakfast. tiffin and bites. among other delightful dainties to allure Customers.

BLENZ: How to experience concerned by future

They are cognizant of this fact which is that today’s universe could non be more unsure. Unemployment continues to lift ; the stock market continues to fall. BLENZ take control of the hereafter of unemployed valuable people. with their calling chances.

BLENZ: How to experience concerned by Canadian’s life style
Even in the face of economic uncertainness. consumers still demand their favorite low-cost luxuries like premium java and tea. Canada’s java market is a $ 3 Billion Dollar industry. Coffee is still the most popular drink in Canada – and 2nd merely to H2O. of all drinks consumed among grownups 25 and older. And choice teas. are besides quickly deriving in popularity. BLENZ premium javas and teas are 2nd to none. They give people their opportunity to prehend the chance to bask their life style and net incomes with a successful BLENZ COFFEE franchise.

BLENZ: How to unite Career Opportunities and Safety

Fulfil your long held dream to have your ain concern. and truly be the Boss – without all the test and mistake that goes into a new concern venture. BLENZ helps you pull off the hazards and go a leader in your local concern community. BLENZ COFFEE stores are known as merriment. and fast paced societal environments. They’re besides a unafraid preparation land for kids to derive autonomy and pride as immature enterprisers.

BLENZ: The will of being everywhere
BLENZ has chances in both established and new markets they are doing available for the first clip. You can develop one shop. Or you may wish to be considered for an Area Development chance to open several shops in a Territory. Typical shops costs range from $ 225. 000 to $ 400. 000. depending on shop size.

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