Last Updated 07 May 2020

Apple Marketing Strategy

Words 407 (1 page)
Views 203

Product is the most important thing about Apple’s marketing mix. Its products quickly help it gains market share, brand awareness as well as brand loyalty. In the 5 years between 2003 to 2008 the Apple share value increased 25 times, from $7. 5 to $180 per share. At july 2008 prices, before the US Financial Crisis, Apple stock market capitalization was $160 billion. In January 2010 Apple shares topped the $210 mark. Apple always lead the trend of the world of communication and entertainment by its product such as Iphone or the Ipad. The iPad does not have Flash Player, Flash is essential on the web and is used everywhere.

Surfing the Web without Flash gives you big empty boxes in the middle of a page. Video on the web is mostly implemented in Flash. No Flash, no video. So, what Steve Jobs says is untrue. Actually the iPad gives one of the worst web experiences you can imagine Its product always different to other from competitors and attract customers quickly. Cool designing style and helpful for all field of the life is what customers need such as the magic mouse. Customers use the products of Apple as a trend to be fashionable even they do not really use them.

This thinking helps Apple a lot to increase market share, brand loyalty and brand awareness in a very short time and become . Apple communication is sober, intriguing, simple, clear, minimalist and clever. And it has a style of its own. Both in the tv ads, print ads, the online communications. A lesson to be learned by many companies in the world. When you have great products it is much easier to entice the costumers, but nevertheless doing it with style and cleverness is a very good point. It boosts sales, but enhances the brand value too. The famous "I am a Mac, I am a PC" tv ads are a milestone in communications.

Don't use plagiarized sources. Get Your Custom Essay on

Apple Marketing Strategy

just from $13,9 / page

get custom paper

Smart, simple, effective and humiliating. Promotion: • The Apple Consultants Network website provides a search tool allowing visitors to locate nearby certified Mac product consultants in the U. S, Canada, and a number of international locations. • The online Apple Store offers free shipping for orders over $50. • The online Apple store offers iTunes gift cards. • Apple provides a $100 rebate when you purchase a Mac or specific printers from the online store. • Apple has packaged back-to-school offers, including some aimed at college students

Remember. This is just a sample.
You can get your custom paper from our expert writers

get custom paper

Cite this page

Apple Marketing Strategy. (2018, Nov 21). Retrieved from

Not Finding What You Need?

Search for essay samples now

We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Your Deadline is Too Short?  Let Professional Writer Help You

Get Help From Writers